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We are not simply financial advisors, we are financial planners.  We believe that it is not enough to move forward with your investments and that financial success happens when you execute a well thought out plan.  We will help you craft a solid financial plan and then we can help you stay accountable to it.


We do not work for mutual fund companies.  We work for you.  We act as fiduciaries to our clients.  That means that we hold ourselves to the standard of acting in your best interests. To that end, you pay our fees, not the mutual fund companies.



We are looking for clients that think long term and want to learn about markets, personal finance and multigenerational wealth. We are looking for clients that want to face their future with courage and strength no matter where they are in the wealth-building process.



The core values of our advisors circle around our perception that applying discipline and strength to long term perspectives can help investors walk through market volatilities.


Endurance Financial Planning, LLC

2400 N 10th St, Suite B

McAllen, TX 78501


McAllen - Houston

Endurance Financial Planning, LLC (“EFP”) is a registered investment adviser offering advisory services in the State(s) of Texas and Louisiana and in other jurisdictions where exempted.  Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by EFP in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption.

All written content on this site is for information purposes only. Opinions expressed herein are solely those of EFP, unless otherwise specifically cited.  Material presented is believed to be from reliable sources and our firm as to another parties’ informational accuracy or completeness makes no representations.  All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation. 

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